Unleash Power of Doing Predictive Analytics with SPSS Modeler
T hink about a retail enterprise that was able to forecast customer purchases to such a degree that it raised sales by 30% in a single quarter of the year. This is definitely not a fictional scenario but a real case of the use of predictive analytics for business impact. Big data is a necessity for businesses that seek to use big data to gain competitive advantage. Tools such as SPSS Modeler can also be used to create highly accurate predictive models for forecasting trends and future events of behavior of an organization. Regression or a forecasting model is a statistical or machine learning technique that employs past information to predict future occurrences. The purpose of a predictive model is to forecast outcomes in a particular data and allows organizations to make better business decisions, improve processes, and provide better customer experiences. These models are essential for organizations that want to forecast the future trends in the market, predict customers’ beh...
